Oh, Hey!

I'm a seasoned lead designer with over 13 years of experience in the industry. I'm a versatile professional who plays multiple roles in projects, ranging from service design and user research to UX design and product development. I thrive on tackling complex challenges with innovative solutions. My passion lies in inclusive design, fostering creativity, and creating solutions that benefit both people and the planet

My values

Raise voices

My voice isn’t the most important, I’m here to stand up for the customer, the shy person and raise them up.

Brave

I don’t want to shy away from standing up design integrity and for what my team or I believe in.

Self Aware

I’m not perfect, and feedback and continuous learning matter.

Curiosity

I’m interested in people, getting to know them and the why.

Play

Life shouldn’t be boring. Neither should work, I’ll always look for ways to play and experiment.

I can help you with

  • With a passion for systems thinking, I take a holistic approach to problem-solving and design. In my role with the Redx team, I applied systems thinking to identify investment priorities and critical requirements for the future of volunteering. By analysing the complex dynamics and interconnected components of the volunteering ecosystem, I gained valuable insights and proposed strategic recommendations to enhance the volunteer experience.

  • My multi-disciplinary design experience allows me to look at strategic design as an end-to-end process. Through bespoke ideation and concept development workshops, I can move a team from problem to prototype. Using various prototyping methods and tools, I can bring Ideas to life quickly, enabling rapid concept testing and refinement.

  • A strong vision is vital for project success, and you need storytelling to share that vision. I was immersed in the storytelling process during my time as an Art Director, and as a result, I can unify a team's trajectory and empower people to share progress and solutions with other stakeholders.

  • I love a good challenge, and I'm a problem solver at my very core. I've always had a kooky way of thinking, 
and I'm proud that it helps me develop great ideas. I believe everyone is creative and that it's a designer's role to create a playful environment that empowers people to think freely and solve problems.

  • I love leading and planning design research, selecting from various techniques to learn about what matters to people most. While at the City of Melbourne, I designed an inclusive research plan that looked at the people’s vision for this city. Not a small task.

  • I enjoy forming and leading multi-disciplinary teams through the design process, ensuring everyone feels confident and included in the human-centred design process. I do this through tailored mentoring and project training on design skills, tools and facilitation.

  • I've shaped the design process at ANZ, the Red Cross and the City of Melbourne, where I developed and implemented a practice that focuses on driving social change, systems thinking and design futures. To do this involved overseeing the creation of novel design models and frameworks that I've tested in challenging business applications.

  • I’m passionate about designing a plan and process that is inclusive of all minds, backgrounds and cultures. I prioritise accessibility in my design process and endeavour to integrate it at all levels, from UX design to company ideology. I’m always looking to grow my knowledge to better serve everchanging community needs.

  • I have over a decade of hands-on experience in design and digital technology. During this time, I have acquired the skills and knowledge base to test ideas and bring them to life. It’s essential to know the limits of technology, where you can push and pull, and what future advances are coming so you can plan strategically.

  • You never take a brief at face value or take the easy way out. You interrogate problems with empathy looking beyond your own bias. You push for solutions that you genuinely believe are in the best interests of your clients and their customers. You have big, unorthdox ideas and where possible you try to create experiences that connect with people and resonate beyond a superficial level - to make them feel something.

    Rob Barnett - Creative Director

  • You're at your best, when using these gifts to design a world that is more kind, more creative, and more equal. You do this by making design thinking in a way that is accessible and easy to engage with, even for those with limited design knowledge. Engaging with diverse groups of people and making them feel valued.

    Margie Maloney, Designer

  • Your positive and can do attitude makes you stand out. Ability to take an idea and turn it into something tangible driven from good insights and process

    Mali Hawkins, Redx Director

Outside of work I love